BRAND IMPLEMENTATION | FIRST AMERICAN FUNDS | In-House | Orchestration of an updated brand position for the retail marketing channel at FAF Advisors, Inc.. The project included research, a brand audit, creative development, brand guidelines, workflow process, and execution across a wide variety of communications and media. |
MARKETING COLLATERAL | FIRST AMERICAN FUNDS | In-House | Implementation of new branding messages, content and visual elements across all lines of communication. With a focus on providing effective tools to the company's sales team, the result was to provide a strong brand presence–plus to streamline workflow processes and reduce production costs with smart design approaches. |
DESIGN & BRANDING | ORGANIC DIVA | E-commerce | Brand identity and design of promotional materials for both print and web. |
WEB DESIGN | Interactive | E-commerce | Lead Web Designer for MarshallFields.com from 2000-2004, establishing the brand's first online presence. Also providing web design services independently for a variety of clients and business. |
PRINT DESIGN | Collateral | Branding | Over 20 years of hands on experience providing creative solutions, design, brand value and production expertise to a wide variety of clients and projects. |
LOGO & IDENTITY | Branding | Design | With an education and background in marketing and design, proven ability to develop visually creative solutions that meet challenges unique to individual business objectives. |
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© 2011 TOM FISHER DESIGN |